Don’t let fear rule your business investments. A recession is the worst time to pull back on marketing. But promoting your business and services doesn’t have to cost a fortune. Leveraging Web 2.0 applications can propel your business on the cheap.
Experts say that a down economy is the best time to invest in marketing. At the same time you may be looking at your budget and wondering where the additional money will come to increase your marketing spend and what investments will drive the most revenue and profit for your company. Good news, all you need to know is a little about Web 2.0.
http://www.channelinsider.com/c/a/Commentary/Web-20-Marketing-is-Simpler-than-You-Think/
Categories: Branding · Communications
Tagged: Business, Finance, Marketing, Revenue, Web 2.0
Businesses often mistakenly cut marketing during a recession thinking they’ll save money. Investing in marketing, though, is one of the best ways of surviving during a bad economy.
You can call our current economic state a downturn, recession or depression, but either way it means that money is tight and it takes more effort to drive customers to your doors. Now is the time when most businesses are reviewing expenses and looking to cut anywhere they can.
http://www.channelinsider.com/c/a/Commentary/Invest-in-the-3-Rs-of-Marketing/
Categories: Advertising · Communications
Tagged: Depression, Economy, Marketing, Recession
